If you’ve been following me on social media, you know that last month I flew to San Francisco to spend some time with my Stitch Fix family. I call them family because they really are just that. It’s rare to feel so connected to a brand but with Stitch Fix, it’s about much more than just a partnership. I was first introduced to Stitch Fix a couple of years ago when they brought me on, along with two other influencers, to be consultants for their plus size launch. They really wanted to make sure that they got it right so instead of just relying on their own expertise and research (of which they did a ton of), they wanted to hear straight from the mouths of consumers.
For those that have been rocking with me for a while, you may remember this post where I talked about the intensive meetings and fit sessions that we had with the team, giving our honest feedback. You may also remember this post where I excitedly announced the official plus launch. Since then, I have done a host of other things with the brand including being a part of a national commercial (of which I still can’t believe). So needless to say, Stitch Fix is near and dear to my heart.
What makes Stitch Fix different?
What sets Stitch Fix a part is that they are relentless on improving the plus business. Although they are a very popular brand, they don’t rely on that to get them through day-to-day operations. They realize that there are so many opportunities for growth within the plus business in offering trendy styles and quality fabrics. So, it’s no surprise that Stitch Fix brought me back, along with this time seven other amazing women of whom you will see below. They not only wanted to catch us up on all of the things that they have been working on, but to also hear our opinions and our insight…along with having a little fun in SF!
Stitch Fix Plus Size Event
Here are all of the ladies. From left to right, starting from the top row and working your way down, we have: Hunter McGrady, plus size model, Katie Sturino of The 12ish Style, Nicole Simone of Curves On A Budget, Chante Burkett of Everything Curvy & Chic, Alex of Learning To Be Fearless, Allison of Curvy Girl Chic, Tanesha of Girl With Curves, and finally me! We started off our day at the Stitch Fix headquarters, which is one of my favorite offices by the way, to talk with the team and meet the CEO and founder!
The amazing Katrina Lake, CEO & founder of Stitch Fix
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