This post is a little different from my regular fashion posts because I want to pose an important question. I think that we can all agree that in 2017, the plus size industry looks remarkably different than it did even just 5 years ago. There has been a huge movement and shift in the fashion world towards body positivity, inclusion and representation for all sizes and shapes. I remember personally having to shop in the back of small boutiques that only had one rack of somewhat decent clothing in my size. Now, our options have dramatically increased with not only the growth of size 14+ companies but also high end designers carrying extended sizing. So with all that being said the question still remains:
Why is it that brands make clothes for plus size women, yet never show plus size women wearing them?
Think about that. A brand carries a product that is designed for a specific demographic but neglects to market and sell to the consumers that it’s meant for. And by marketing I mean making sure that we, as plus size women, are made aware of those products through editorial campaigns, social media content, utilizing bloggers, etc. Because after all why would you make clothing for us if you did not want us to buy them?
In this post, I am wearing a dress from Michael Kors and this is not to single only this brand out but Michael Kors is one of many that neglect to include their plus size offerings into their marketing campaigns. When I see these beautifully shot images that are styled to perfection, I can’t help but to think, what about us? Why are we not included when these brands carry our sizes? Because the real question is, how many of you would buy this dress if you knew it existed?
So this post is meant to start the conversation and to let brands know that we see them not showing us. We notice that we are still being left out. While we are excited for the progress that has been made, that does not mean that we are satisfied. We still have more progress to be made.
I’d love to hear your thoughts!
Photographer: Steve Suavemente